Fundamentals of Innovation – based Business start-up
BICKG and UKG, within the WP1 and activity 1.4 Development set of LLL courses, held a two day LLL course titled Fundamentals of Innovation – based Business start-up. The participants on the course were entrepreneurs of different age and professional background from the City of Kragujevac, who received business start-up grants from the local government.
The participants were informed about the MAIN project, the idea behind and practical application of developed LLL course material. The participants also received information about activities of the UKG and BICKG, how students and entrepreneurs are supported by the mentioned institutions and about learning opportunities for their further career development. Knowledge acquired during the course and practical workshops enable attendees to get an insight of the problems faced by start-ups in the first year of operations which are considered as crucial in business life cycle.
The trainings were interactive and covered the following topics:
- Development of innovative business ideas; Risk factors for start-ups; Marketing strategies, Finances for start-ups; Presentation of a business idea – elevator pitch
- Concept of innovation; Innovation cycle; Innovation modelling through five stages of innovation process; Support innovation framework; Financial tools for innovation
Participants were satisfied with the quality of information presented to them, with emphasis on the business plan production, promotion, marketing and networking.
All attendees received a Certificate of participation.